Dwayne Johnson, As part of its soft launch, unveiled its new footwear PR3 and fan and consumer feedback has been positive.
Dwayne Johnson is arguably the hardest working entertainer in showbiz today. The actor and former wrestler has founded his own production company, has his own brand of tequila, and he recently announced that he will unveil his new apparel collection.
Johnson has teamed up with Under Armour to create his apparel line, Project Rock. Project Rock will produce apparel ranging from footwear and accessories to, of course clothing.
Johnson has been an Under Armour brand ambassador since 2015. They created Project Rock as part of Under Armour's "The Only Way Is Through Campaign" campaign earlier this year. This will be the second collection launched for Project Rock, called "Through the Work."
As part of its soft launch, "Through the Work" unveiled its new footwear PR3 and fan and consumer feedback has been positive. Instagram user @thehumanpill commented, "Huge upgrade to an already awesome shoe," and @emilyaldridge94 said, "These have changed the way I train completely, worth every penny!"
Johnson has often been credited for his strong work ethic, which ties into Project Rock's slogan, "Hardest Workers In The Room." Project Rock's social media platforms also provide motivational videos by Johnson himself sharing his training methods, health and fitness tips, and inspirational messages.
Project Rock has also partnered with former alpine ski racer and Olympic gold medalist Lindsey Vonn to become its first brand ambassador.