Cardi B on Tuesday issued an apology after her sneaker campaign with Reebok offended the Hindu community as it was insensitive to their goddess Durga.
In the campaign Cardi B could be seen holding a pair of sneakers while multiple arms outstretched from her body, replicating the goddess' pose.
The picture did not settle well with fans and resulted in outrage causing the singer the take to Instagram to apologise.
"When I did the Reebok shoot the creative told me I’d be a goddess that represents strength, femininity and liberation, and that is something I love, that I’m all about and I thought it was dope," Cardi B said.
"If people think I offended their culture or religion I want to say I'm sorry - that was not my intent. I would not want anyone to disrespect my religion, with people dressed as the Virgin Mary or Jesus, as long as they do it in a beautiful and graceful way."
"Maybe I should’ve done my research. I’m sorry. I can’t change the past but I’m gonna do more research for the future."
In other news, Cardi B grabbed headlines early in October after she accidentally posted a topless picture of herself on her verified Instagram account. I do not like offending anyone's religion. She said, "Sorry guys, I didn't mean to offend or disrespect anyone's culture".
"When people dress as Virgin Mary and Jesus, as long as they do it in a handsome, graceful way...." Cardi B also mentioned that didn't intend to do so and would be more "cautious" next time onwards.
One Twitter user wrote, "Cardi B did not pay "homage" to the Hindu goddess Durga by holding a shoe in her hand, this is plain disrespect and in no way cultural appreciation".
Global rapper Cardi B has come under fire for her latest magazine cover. So as a Hindu I want to say that: 1-Wearing a shoe in a temple is prohibited 2-Durga maa is not to be used as an aesthetic 3-Durga maa is NEVER depicted bare-bodied 4-THIS. IS. NOT. Through "B Unexplainable", Cardi B and Reebok aim to explore society's expectations of women: how they are told to be flawless but humble, strong but caring.
Just after Reebok announced its association with global icon Cardi B for the launch of a sneaker collection, the rapper started making news for the wrong reasons. "I would not want anyone to disrespect my religion, with people dressed as the Virgin Mary or Jesus, as long as they do it in a attractive and graceful way".